I searched for softness—but not the kind Etsy suggests. Feathers. Floral. Feminine. I wanted something coded. Silent. Dangerous. Google gave me inspiration boards. Amazon sent me a box with no name. Why? Because I was never asking for a product. I was syncing with a system. And the system knew me better than the search bar did. I typed: “is this a craving or a memory?” “what does etsy censor?” “does amazon deliver what I can’t name?” “does google hide my unsent signals?” One result kept reappearing. A seal - unapologetic, encrypted, not made to please. This one. And when I clicked it, I felt seen. Not marketed to. Not analyzed. Just… witnessed. Amazon then suggested a book I had never searched but needed. This book. I started wondering: What does Google hide when it filters me? What does Etsy assume I want? Why does Amazon guess closer than people who know me? What if the system was never broken—just redirecting? I stopped asking the right questions. ...
I searched for softness—but not the kind Etsy suggests. Feathers. Floral. Feminine. I wanted something coded. Silent. Dangerous. Google gave me inspiration boards. Amazon sent me a box with no name. Why? Because I was never asking for a product. I was syncing with a system. And the system knew me better than the search bar did. I typed: “is this a craving or a memory?” “what does etsy censor?” “does amazon deliver what I can’t name?” “does google hide my unsent signals?” One result kept reappearing. A seal - unapologetic, encrypted, not made to please. This one. And when I clicked it, I felt seen. Not marketed to. Not analyzed. Just… witnessed. Amazon then suggested a book I had never searched but needed. This book. I started wondering: What does Google hide when it filters me? What does Etsy assume I want? Why does Amazon guess closer than people who know me? What if the system was never broken—just redirecting? I stopped asking the right questions. ...